Gaining and Sustaining Competitive Advantage (2nd Edition)

Type

Book

Authors

Jay B. Barney

ISBN 10

0130307947

ISBN 13

9780130307941

Tags

Industrial, Leadership, Management Science, Systems & Planning, Marketing, Entrepreneurship, Strategic Planning, Economics, Management

Description

Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and provides guidance about how his research might be applied to real business situations. - from Amzon

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